A little car.A lot left over.
For the part of your life that happens somewhere else.
$9,900.
The price we’d design towards.
US dollars. A target, not an offer.
The small print is small too.
Less car payment.
More everything else.
There are some very impressive cars out there. We’d like to make a useful one.
Four seats. Room for the shopping. A modest engine. Buttons you can find without looking. And a price that leaves room for the reason you were going somewhere.
It’s a fairly short brief. We’d like to keep it that way.
The door handle.
A short tutorial.
Pull it.
That’s the level of explanation we’d like the rest of the car to need.
Good is a demanding word.
Affordable wouldn’t excuse an unsafe car, an unreliable one, or one nobody can repair.
The brief calls for replaceable parts, familiar controls and ordinary maintenance. The engineering would have to earn the rest. We haven’t done that engineering.
A surprisingly long list of things you don’t get.
We spent some time leaving things out.
A subscription to your own car.
The seat heater would be a switch. There’s very little billing software involved in a switch.
A television in the dashboard.
You have a windscreen. We’d rather you looked through it. A phone mount and a few physical controls would do the other jobs.
Seventeen trim levels.
One version we’re happy to put our name on. Choosing a car shouldn’t require a spreadsheet.
A reason to feel more important.
We’re afraid you’ll have to manage that yourself.
Get in.
Go somewhere.
Have a life.
A car should get you to the good part.
Worth Building