configurator v1.0 ยท final

Every option is included.
Pick a color.

Other configurators are forty screens because every screen is a chance to charge you. This one is one screen, because a car is a machine for going places, and it already knows how.

shown in: committee blue

Windows that openincluded
Buttons that are buttonsincluded
A radioincluded
Heated seatsincluded, both of them
Remote start subscriptionnot applicable: the key
Telemetry sold to brokersnot found
Software update at 3amthe car is asleep
Repair manualin the glovebox, paper
Parts availabilitytwenty years, in writing
Monthly featuresit is done being made
Your configuration one price, the same one everyone pays No packages. No trims. The base model is the top model. Color changes nothing, which is why it gets to be your decision.

Why this page is short

Somewhere along the line the car became a phone with cupholders: features held back by software, seats you unlock monthly, a horn that ships in a later release. None of that made anyone arrive anywhere better.

The configurator above is complete. That is not a lack of imagination. It is the whole pitch: a machine you finish buying exactly once.